Advantate - Search engine marketing experts (SEO, SEM, Pay per click)

Free search engine marketing consultation!

About us

Advantate is a new Australian business providing small and medium sized businesses simple and cost-effective access to search engine marketing services on the internet.

Based in Melbourne, we are a dynamic, fast paced environment and enjoy finding ways to challenge and learn from each other as we grow and build great businesses.

Our executive team

Advantate search engine marketing executive team.

Lisa Watts - Chief Executive Officer

Lisa brings to Advantate 12 years experience in the online media and publishing. This includes four years as General Manager of www.mycareer.com.au where she grew the site’s audience by 220%, built a large national field sales team and launched a successful new executive site www.thebigchair.com.au

Prior to Fairfax Lisa worked at LAWLEX, an internet start up in legal publishing and web based compliance management software. Before that, she was Regional Sales Manager for Sensis, leading a team of 70 and successfully transitioning the business from a print advertising model to an online suite of products.

Lisa is committed to creating a strong, vibrant culture at Advantate, where people are rewarded and recognised for excellence.

She’s into: Contemporary art, cycling, theatre, pinot, gym, classic cars

Advantate search engine marketing executive team.

Chris Afentoulis - Chief Financial Officer

Before joining Advantate Chris worked at Melbourne IT Limited and PKF Chartered Accountants.
Chris spent two and a half years at Melbourne IT, most recently as Financial Controller managing the finance function for the Melbourne IT legal entity with turnover exceeding $75M per annum and 200 employees. While at Melbourne IT, he was also responsible for reporting across six subsidiaries in multiple geographies with an annual turnover of $150M and more than 500 employees.

Chris has a Bachelor of Accounting from RMIT University and post graduate qualifications from the CA Program at the Institute of Chartered Accountants (Australia).

He’s into: Football, soccer and travelling to Greece every winter to have summer all year long.

Advantate search engine marketing executive team.

Joe Hanna - Chief Information Officer

With over 8 years of online media and publishing experience at Fairfax Media, Joe has held various roles focused on delivering innovative technology solutions for advertising. Most recently he was the Product & Technology Director of www.mycareer.com.au as well as www.thebigchair.com.au, prior to that, Emerging Business and Technology Manager - The Age.

Prior to publishing, Joe spent over 3 years in software consultancy. He has a bachelor of Business (computing) and is passionate about innovation in product development.

He’s into: Live music, dining out, football and travelling.

Advantate search engine marketing executive team.

Remone Tawadros - Operations Director

Remone is an engineer turned online marketer who helps organisations grow through online search marketing strategies.
He joins Advantate from www.melbourneit.com.au where his team managed web site search campaigns for more than 1500 businesses.Remone worked in the US market for iProspect and developed a solid understanding of the online industry, bid management tools and methodology.

He can help businesses improve performance by online marketing including search engine optimisation (SEO), Pay Per Click (PPC) strategies, web site performance analytics and site traffic management.
He is Google certified and a Yahoo Search Ambassador.

He’s into: Bowling, Hayabusa motorcycles, house music and drinking good scotch

Advantate search engine marketing executive team.

Shane Tomlinson - Sales Director

Shane has 7 years of sales management experience from the online job board and telecommunication industries.
Prior to joining Advantate, Shane was Sales Manager of the New Business team at Seek Ltd, where he was charged with growing Seek's share of the SME market. In his time at Seek, Shane oversaw the addition of 15,000 new clients via his outbound telesales team.
Before Seek, Shane was at Telstra in Sales Management roles. In his last role at Telstra, he managed the start up of the SME sales and marketing team, and grew the revenue of that team to $25M pa.

Shane brings to Advantate all the experience and knowledge required to run a quality outbound sales business, and is genuinely excited about Advantate's future.

He's into: Football (passionate Richmond) Horse Racing, Fitness, Half Marathons.

Board of directors

Advantate is a joint venture of Fairfax Digital & Melbourne IT.

Jack Matthews - CEO Fairfax Digital
Nic Cola - COO Fairfax Digital
Theo Hnarakis - CEO Melbourne IT
Kieran Magee - Group Manager, Melbourne IT

Our joint venture

Fairfax Digital

Fairfax Digital is Australia's leading provider of online news and classifieds, comprising of over 30 interactive sites with a reach of more than eight million people each month. Fairfax Digital provides incisive and up-to-date information on news, finance, business, IT, sport and entertainment.

As part of one of the world's most respected news information organisations - Fairfax Media Limited - Fairfax Digital draws on the news and information sources of Fairfax to deliver sites and services that are trusted and reliable.

Melbourne IT

Melbourne IT Limited (ASX:MLB) is a world leader in the supply of domain name registrations and other online solutions. They have a strong commitment to the delivery of high value internet services and web-based solutions to organisations of all sizes across the globe.

Melbourne IT was listed on the Australian Stock Exchange in 1999 and has a network of offices in locations across the world.

Our career opportunities

We have a number of career opportunities available. If you would like to work in a fast, fun, informal and rewarding workplace, please contact us. There are fantastic opportunities for optimistic and talented people who want to fast track their career.