Advantate SEO / PPC Services

Thursday, October 1, 2009

Internet overtakes television to become biggest advertising sector

Well it finally happened, online advertising has taken over television advertising.

Advertisers in the UK have spent more money on the online industry making it officially the biggest advertising sector in the UK.

Read the full article below:

Monday, September 21, 2009

Why you should consider online advertising and outsource to the professionals?

If you’re reading this, then you probably already know that right now, it’s all about online. We are living in an age where the inbox has replaced the mailbox, the news is read off a screen and we communicate with friends via status updates on social networking sites. Is it any wonder, then, that 92% of all internet users (and there’s 13 million of us in Australia) use search engines to find what they’re looking for? Be it beauty advice, the best deal for a digital camera or someone to clean their carpets.

If you’re reading this, chances are you’ve figured this out already. You may have even dabbled in a little PPC or SEO, and you may have considered the value of outsourcing your online advertising. Why pay someone to do something you can probably do yourself?

Well, for one thing, Pay Per Click (PPC) isn’t anything as easy to implement as it once was. Gone are the days when you could set your campaigns and let them run for a year with no adjustments. With all the competition for top spot on search engines now, you need to be checking in on your clicks and bids at least twice a day. Have you got that sort of time to spare?

While in the past you may have had to think about how you were going to be seen, now you need to also consider where you want to be seen. Your competition isn’t the only one fighting for number one, the search engines are, too, and they fight hard. You need to think about what you want from your campaign, and do a little “AB testing” to figure out if it will be Google, Yahoo!, Bing or Ninemsn who will be hosting your ads. Sound easy?

Would you notice if one AdSense publisher began sending a large amount of non-converting traffic? Or would you be oblivious to it until you received a mysterious email from Google or Yahoo! that some of your ad money had been refunded to your account? What about the (usually harder to detect) issue of a competitor clicking on your ads? There are many third-party solutions to the click fraud issue, but sometimes it takes detailed analysis along with a healthy dose of intuition that something isn’t quite right to spot cases of click fraud. Looking forward to having this issue on your plate, as well? Outsourcing is looking better and better, right?
From a bottom line perspective, you need to consider what is more profitable for you and your business. Would you like to spend your time creating new products, writing new content, or networking rather than spend it tinkering around with your PPC campaign for a couple of hours a day? We all know that search engines are huge right now. We know that to be seen, you need to be on them.

So, what is your time worth to you?

Why not leave this to the experts, so you can get back to doing what you do best.

Sunday, August 23, 2009

10 Ways To Build an EFFECTIVE website

"My PPC campaign is doing really well. Lots of traffic, plenty of clicks but I am not making any sales!"

This is a common statement made by many people who undertake a PPC ad campaign. It is important to realise that PPC advertising is not going to make the sale for you. It is merely one method you can use to help drive traffic to your website. Once the ad has attracted the prospects interest it is then up to your site, and what you have to offer the customer, to clinch the final sale.

If your PPC campaign is driving lots of "eyeballs" to your home page or landing page but conversions (a sale/sign-up/enquiry) are few and far between, then you need to take some serious time out to re-assess the effectiveness of your website and your overall consumer offerings.

The list below provides 10 basic, yet important points to consider when building and designing your website. Have these points covered and you will find that you can run a more effective PPC ad campaign.

1. Keep it simple - confusion, complexity and too much page copy will drive people away.

2. Aim for quick page download times - The quicker the page loads, the higher your chance to keep the viewer engaged.

3. Build the site to be multi browser friendly (eg. Firefox, IE, Opera) - Internet Explorer is not the only web browsers use anymore. Become familiar with the other options and test your site to look good in all of them.

4. Keep your web address short and simple - Complicated web addresses are hard to remember and don't help your site when it comes to search engine optimisation (SEO).

5. Build logical page navigation - Make it easy for users to navigate from page to page or risk losing them early in the process.

6. Make every page lead somewhere - Don't have a dead end page. Ensure all your pages provide an option to step back to a previous page.

7. Don't build the entire site using Flash animation. Once again, this makes it extremely difficult for search engines to crawl yoru site content and eventually rank it within their organic results. Flash looks great, but it is an SEO no-no.

8. Provide relevant content. Relevance is a key to a good website and highly important for a successful SEO and PPC campaign.

9. Keep downloads to small file sizes. We all hate websites using up our valuable data limits by forcing us to download massive megabyte of PDF files.

10. Make your call to action clear - Don't hide your offer. Don't beat around the bush with what you are trying to say to your audience or sell to them. Make your offer compelling and direct!

The Fundamentals of PPC

PPC advertising allows you buy an audience for your product. These are people highly engaged in the search process for a product or service and looking to buy. PPC is highly effective for this reason, despite having to pay for someone to see your ad, if your offer is good and your website is well layed out & clear, then you stand to make a lot of money.

What a lot of people fail to do before starting a PPC campaign is address the fundamental:

  • Is my website clean & easy to use?
  • Do I have specific landing pages for each product?
  • Is there a clear call to action? (click here to buy)
  • Is my shopping cart easy to use?
These may seem like simple questions, but without testing your site on friend, family and colleges, starting a PPC campaign prematurely can be a costly exercise. That being said, when you get the mix right, it is a hugely powerful tool.

PPC experts like Advantate can also be a useful source of feedback, because the success of our business depends on the success of your business, dedicated account managers will give you the inside knowledge and honest assessment of your site that will drive you to succeed.

In my time at Advantate, I have seen many companies try PPC and succeed with flying colours. It wasn't always smooth sailing to start with, but these companies came in wanting to learn and develop their website and they did, taking feedback on board and making the required alterations to their sites and landing pages. PPC was the vehicle that brought them the traffic, their solid business setup closed the deal.

Monday, August 17, 2009

PPC - Why Pay For Clicks?

Pay-per-click advertising or PPC as it is more commonly known, is the most immediate way to drive traffic to your website. This advertising technique will attract potential customers to your website (people actively involved in the buyer decision process) and then it is up to the quality of your website to convert them into sales.

A good PPC campaign always analyses how customers are interacting with your website and programs like Google Analytics are perfect for this. Your campaign manager will be able to advise you on what needs to be done in order to increase the number of people signing up or making a purchase.

The best feature of Pay-per-click advertising is the cost per conversion metric. This allows you to measure how many advertising dollars you need to spend per sale. This is particularly relevant if you know that you make a minimum of $20 per sales and it is only costing you $10 to make it. In this case, you should set an unlimited budget and watch the sales come flooding in.

For more information on PPC advertising, call Advantate on 1300 726 617

Thursday, August 13, 2009

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