Why you should consider online advertising and outsource to the professionals?
If you’re reading this, then you probably already know that right now, it’s all about online. We are living in an age where the inbox has replaced the mailbox, the news is read off a screen and we communicate with friends via status updates on social networking sites. Is it any wonder, then, that 92% of all internet users (and there’s 13 million of us in Australia) use search engines to find what they’re looking for? Be it beauty advice, the best deal for a digital camera or someone to clean their carpets.
If you’re reading this, chances are you’ve figured this out already. You may have even dabbled in a little PPC or SEO, and you may have considered the value of outsourcing your online advertising. Why pay someone to do something you can probably do yourself?
Well, for one thing, Pay Per Click (PPC) isn’t anything as easy to implement as it once was. Gone are the days when you could set your campaigns and let them run for a year with no adjustments. With all the competition for top spot on search engines now, you need to be checking in on your clicks and bids at least twice a day. Have you got that sort of time to spare?
While in the past you may have had to think about how you were going to be seen, now you need to also consider where you want to be seen. Your competition isn’t the only one fighting for number one, the search engines are, too, and they fight hard. You need to think about what you want from your campaign, and do a little “AB testing” to figure out if it will be Google, Yahoo!, Bing or Ninemsn who will be hosting your ads. Sound easy?
Would you notice if one AdSense publisher began sending a large amount of non-converting traffic? Or would you be oblivious to it until you received a mysterious email from Google or Yahoo! that some of your ad money had been refunded to your account? What about the (usually harder to detect) issue of a competitor clicking on your ads? There are many third-party solutions to the click fraud issue, but sometimes it takes detailed analysis along with a healthy dose of intuition that something isn’t quite right to spot cases of click fraud. Looking forward to having this issue on your plate, as well? Outsourcing is looking better and better, right?
From a bottom line perspective, you need to consider what is more profitable for you and your business. Would you like to spend your time creating new products, writing new content, or networking rather than spend it tinkering around with your PPC campaign for a couple of hours a day? We all know that search engines are huge right now. We know that to be seen, you need to be on them.
So, what is your time worth to you?
Why not leave this to the experts, so you can get back to doing what you do best.
If you’re reading this, chances are you’ve figured this out already. You may have even dabbled in a little PPC or SEO, and you may have considered the value of outsourcing your online advertising. Why pay someone to do something you can probably do yourself?
Well, for one thing, Pay Per Click (PPC) isn’t anything as easy to implement as it once was. Gone are the days when you could set your campaigns and let them run for a year with no adjustments. With all the competition for top spot on search engines now, you need to be checking in on your clicks and bids at least twice a day. Have you got that sort of time to spare?
While in the past you may have had to think about how you were going to be seen, now you need to also consider where you want to be seen. Your competition isn’t the only one fighting for number one, the search engines are, too, and they fight hard. You need to think about what you want from your campaign, and do a little “AB testing” to figure out if it will be Google, Yahoo!, Bing or Ninemsn who will be hosting your ads. Sound easy?
Would you notice if one AdSense publisher began sending a large amount of non-converting traffic? Or would you be oblivious to it until you received a mysterious email from Google or Yahoo! that some of your ad money had been refunded to your account? What about the (usually harder to detect) issue of a competitor clicking on your ads? There are many third-party solutions to the click fraud issue, but sometimes it takes detailed analysis along with a healthy dose of intuition that something isn’t quite right to spot cases of click fraud. Looking forward to having this issue on your plate, as well? Outsourcing is looking better and better, right?
From a bottom line perspective, you need to consider what is more profitable for you and your business. Would you like to spend your time creating new products, writing new content, or networking rather than spend it tinkering around with your PPC campaign for a couple of hours a day? We all know that search engines are huge right now. We know that to be seen, you need to be on them.
So, what is your time worth to you?
Why not leave this to the experts, so you can get back to doing what you do best.
posted by Advantate at
5:44 PM
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