We use search engines Google and Yahoo...

...to advertise your business on the web...

...and produce results for your company

What is Search Engine Marketing?

Search Engine Marketing (SEM) is the process of marketing your website on search engines like Google, Yahoo and Ninemsn, using techniques such as Search Engine Optimisation (SEO), Pay Per Click (PPC) advertising, banner ads or any other marketing programs offered by search engines to achieve maximum exposure for your business.

Search Engine Optimisation (SEO) is the process of improving the volume and quality of visitors to your website from the organic (natural) search results. Basically, the higher your site ranks in the results of a search, the greater the chance more people will visit your website.

Advantate provide a Dedicated Account Manager who will properly optimise your site by working with you to understand your business and its unique needs. You will then see your important keywords associated to your business rank highly on the search engine results pages in Google and Yahoo search engines.

Pay Per Click advertising (PPC) or Search Engine Advertising (SEA) is an online advertising technique used on search engines where your site is advertised either adjacent to or above the organic results. For your website to be advertised, you will have to bid on particular keywords associated to your business.

You are charged only when your ad is clicked.

Why Is Search Engine Marketing Important?

13.6 million Australians are online and frequently use the internet, which is currently the fastest growing marketing channel.

92% of internet users use search engines when looking for the products and services you sell. Search engine traffic is highly targeted and qualified with visitors actively looking for information on products, services and solutions.

When searching for a product or service, most internet users will not go past the first 2 pages of search results. This means that if your business is not found on the first page of search engine results, you will lose 90% of your customers.

Don’t let potential sales walk away! By utilising search engine marketing you will benefit from a cost effective form of advertising compared to the traditional methods such as print and TV. By targeting your online marketing to the right people you will also gain an increase in online sales, higher conversion rates and improved return on investments.

From a branding perspective, appearing on the first page of search results will build awareness and recognition of your brand, helping your business domain name to be seen as a major brand in your industry.

The results from search engine marketing can be tracked and reported, outlining the maximum return on your investment (ROI).