Pay Per Click Advertising

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Advantate's Pay-Per-Click (PPC) strategy

We aim at driving qualified and measurable leads to your business via your website.

The Advantate PPC online service starts with 3 simple steps after initial sign up:

The review of your website combined with a detailed discussion about what you would like to achieve out of your campaign
Campaign advertisements are developed, they are approved by yourself and then ads are placed on the major search engines Google, Yahoo and Bing.
Dedicated Account Manager will optimise your ad and campaign daily to get the best results for your business.

What is Pay-Per-Click?

Also referred to as: Google Adwords, Sponsored Links, Internet Advertising, Online Advertising, Online Marketing, Paid Search...

Pay-Per-Click (PPC) also referred to as 'Paid Search' is an advertising technique used to advertise your site on search engines online. Your ad appears on either the right hand side of search results or the top 3 positions above the organic results of Google, Yahoo, Bing, as a ‘sponsored link’. The idea behind Pay-Per-Click (PPC) is paying only when a prospect is interested in your product or service.

Picture PPC like you're investing into buying an audience for your product. The audience is highly engaged in the search process looking to locate a product or service. Pay-Per-Click can be highly effective as long as you have an ad with a compelling offer and your website is search engine friendly. Once you have these two major tips covered then you stand to make a substantial return on your investment.

With PPC you can target many keyphrases that prospects are actively using to find businesses like yours, and you only pay when someone clicks through to your website.

Why Pay-Per-Click Advertising

PPC (Google Adwords) advertises your business imediately.
It's a great tool for improving visibility when waiting for the results of your SEO to materialise
PPC is at its best when used for promotional & seasonal offers, vouchers, and other time based promotions.
Unlike traditional media, with PPC you are also able to accurately measure exactly how many visitors are coming to your site and at what cost

How PPC works

Select keywords

Write a compelling ad based on keywords

Launch the ad on search engines such as Google

Choose how often you want to be seen

Decide your own budget and control how much you spend

Why Pay-Per-Click advertising?

Pay-Per-Click is a way to increase your business’s exposure on search engines. This form of advertising is the most immediate way to drive traffic to your website.

13.6 million Australians use the internet which is currently the fastest growing marketing channel.
Out of the 13 million Australians using the internet, 92% of them are using search engines to research and locate the products and services you sell.
From a branding perspective, appearing on the first page of search results will build awareness and recognition of your brand, helping your business to be seen as a major brand in your industry.
Pay-Per-Click allows you to be in complete control of your advertising dollar. You are able to set your own click budget, which allows you to accurately plan and measure exactly how many visitors come to your site generated through the PPC campaign.

Dedicated experts

Advantate’s search engine marketing specialists are dedicated in managing the entire lifecycle of your online advertising campaign, from inception through to launch and on-going optimisation.

They will:

Review your site and discuss with you in detail what goals you would like to achieve from your online advertising (PPC) campaign.
Research and identify how many people out there are searching for your products and services
Discuss with you the best strategy to take (local, national or international strategy)
Create and launch your campaign on each search engine (Google, Yahoo, Bing)
Monitor, optimise and manage your campaign for you
Create and generate ROI reports to prove that your campaign is working (we track branding, interest, leads, sales and value of sales and compare to the overall cost of your campaign)
Make recommendations based on his/her expertise and discussions with Google on your behalf to maximise success for you.

Nobody understands your business better than you do, and so creating a bond between our clients and our account managers is essential to ensure that both parties understand the business objectives and goals the campaign is trying to achieve.

Find out more today!

PPC Testimonials

"We have been so impressed with the results and the new customers generated by Advantate that we are extending our contract. I have decided to redirect some of our print advertising budget into increasing..."

Vanessa Layton, Director | Hello Charlie

Pay Per Click (PPC)

Pay per click also known as PPC is an online internet advertising strategy used by websites. A website owner will only pay a certain amount each time somebody clicks on their advertisement. You can identify these ads by looking for the ‘Sponsored Links’ sections in search result, generally located on the right-hand side. Pay-Per-Click or PPC advertising is a way to increase your business’s exposure on Google, Yahoo!, Bing and accompanying search engines. Unlike traditional media Pay Per Click allows you to target multiple keyphrases that prospects are actively using to find businesses like yours. PPC has the additional feature of being able to accurately measure exactly how many visitors come to your site and at what cost.

The most commonly known and by far most popular Pay Per Click system is Google Adwords. This advertising system (created by Google) allows for targeted ads to be displayed on their search engine. Yahoo Search Marketing is another accompanying search engine that works with the PPC advertising model.

Each Search Engine allows for an easy online advertising setup that works by displaying ads according to relevancy. Relevancy of your PPC ad all depends on the keywords you have targeted at which users will use to type into search engines.

PPC uses keywords that are part of a bidding system to determine ad positioning in the search engine results. Depending on the cost per click (CPC) and the maximum spend they are prepared to pay will depend on the different positions available in the ‘sponsored listing’ area available.

Advantate’s Dedicated Account Managers will optimise customers campaigns daily and each month will manage the advertising spend. Your account manager will review and adjust the CPC bids on your pay per click advertising campaign to maximise your results. Not only will your Advantate account manager alter and adjust your advertising spend they will also make alterations to your PPC ad in terms of wording and call to actions all to better your results of your PPC campaign. Each Advantate client will receive weekly progress reports outlining your PPC campaign performance in terms of website traffic, enquiries and sales.