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Pay Per Click Advertising

Advantate are PPC expertsAdvantate's Pay-Per-Click (PPC) strategy




We aim at driving qualified and measurable leads to your business via your website.

The Advantate PPC online service starts with 3 simple steps after initial sign up:

  1. The review of your website combined with a detailed discussion about what you would like to achieve out of your campaign
  2. Campaign advertisements are developed, they are approved by yourself and then ads are placed on the major search engines Google, Yahoo and Bing.
  3. Dedicated Account Manager will optimise your ad and campaign daily to get the best results for your business.

    4.  

PPC Advertising - We'll Get You Traffic.


What is Pay-Per-Click?

Also referred to as: Google Adwords, Sponsored Links, Internet Advertising, Online Advertising, Online Marketing, Paid Search...

Pay-Per-Click (PPC) also referred to as 'Paid Search' is an advertising technique used to advertise your site on search engines online. Your ad appears on either the right hand side of search results or the top 3 positions above the organic results of Google, Yahoo, Bing, as a ‘sponsored link’. The idea behind Pay-Per-Click (PPC) is paying only when a prospect is interested in your product or service.

Picture PPC like you're investing into buying an audience for your product. The audience is highly engaged in the search process looking to locate a product or service. Pay-Per-Click can be highly effective as long as you have an ad with a compelling offer and your website is search engine friendly. Once you have these two major tips covered then you stand to make a substantial return on your investment.

With PPC you can target many keyphrases that prospects are actively using to find businesses like yours, and you only pay when someone clicks through to your website.


Why Pay-Per-Click Advertising



  • PPC (Google Adwords) advertises your business imediately.
  • It's a great tool for improving visibility when waiting for the results of your SEO to materialise
  • PPC is at its best when used for promotional & seasonal offers, vouchers, and other time based promotions.
  •  Unlike traditional media, with PPC you are also able to accurately measure exactly how many visitors are coming to your site and at what cost

How PPC works


Select keywords
Write a compelling ad based on keywords
Launch the ad on search engines such as Google
Choose how often you want to be seen
Decide your own budget and control how much you spend


Why Pay-Per-Click advertising?

Pay-Per-Click is a way to increase your business’s exposure on search engines. This form of advertising is the most immediate way to drive traffic to your website.

  • 13.6 million Australians use the internet which is currently the fastest growing marketing channel.
  • Out of the 13 million Australians using the internet, 92% of them are using search engines to research and locate the products and services you sell.
  • From a branding perspective, appearing on the first page of search results will build awareness and recognition of your brand, helping your business to be seen as a major brand in your industry.
  • Pay-Per-Click allows you to be in complete control of your advertising dollar. You are able to set your own click budget, which allows you to accurately plan and measure exactly how many visitors come to your site generated through the PPC campaign.

 


Dedicated experts

Advantate’s search engine marketing specialists are dedicated in managing the entire lifecycle of your online advertising campaign, from inception through to launch and on-going optimisation.

They will:

  • Review your site and discuss with you in detail what goals you would like to achieve from your online advertising (PPC) campaign.
  • Research and identify how many people out there are searching for your products and services
  • Discuss with you the best strategy to take (local, national or international strategy)
  • Create and launch your campaign on each search engine (Google, Yahoo, Bing)
  • Monitor, optimise and manage your campaign for you
  • Create and generate ROI reports to prove that your campaign is working (we track branding, interest, leads, sales and value of sales and compare to the overall cost of your campaign)
  • Make recommendations based on his/her expertise and discussions with Google on your behalf to maximise success for you.

Nobody understands your business better than you do, and so creating a bond between our clients and our account managers is essential to ensure that both parties understand the business objectives and goals the campaign is trying to achieve.