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Search Engine Optimisation

 

Advantate are SEO SpecialistsAdvantate's Search Engine Optimisation (SEO) strategy




We aim at optimising our client’s website to improve the overall ranking of the site in search engines to drive more qualified traffic to the site. The higher your site ranks, the more people will visit it.

The Advantate SEO service starts with 3 simple steps after initial sign up:

  1. Complete website review combined with a detailed discussion about what you would like your campaign to achieve.
  2. Identify the most effective keywords and phrases for your site. Alter website content and structure so major search engines can find it and craw the site
  3. Build a structured linking strategy. Make sure other sites link to you and you link to them.

Let Advantate improve your SEO


What is SEO?

Search Engine Optimisation (SEO) works by enhancing the rankings and visibility of your website in natural search engine results. The main goal to SEO is to make your website 'search engine friendly'.  The higher your website ranks, the more people will see it.

Once SEO is underway there is minimal cost involved in maintaining your ranking position and driving traffic to your site. In today's world of online, 92% of internet users rely on search engines to assist them in their purchasing decisions.

In the Search Engine Optimisation process you start by targeting a minimum of 5 keyphrases that prospects are actively using to find businesses like yours, combined with adjustments to the content of your site and obtaining strategic links from other relevant pages, you'll begin to climb the 'organic' search engine results.


What we do

As a Melbourne based Search Engine Marketing Company we specialising in SEO and SEM services. Our SEO service concentrates on optimising our client's website so that it 'organically' ranks well in all major Search Engines. How this is achieved, we alter the site content and structure of the website and get reliable links from other sites to boost your ranking.

Our SEO service is as an ongoing consultative partnership, built around your business and online marketing objectives. The objective is to enhance your rankings and visibility, making your online presence 'friendlier' for all search engines.

Our Dedicated SEO specialist will analyse in detail your technical, marketing and content capabilities. They will then develop a strategy and project plan for an on-going optimisation campaign to suit your needs.


Select effective keywords

The core component to a successful Search Engine Optimisation campaign is to ensure that your keywords and key phrases are appropriately selected to suit your vertical market, business culture and niche standing points.

While your SEO keywords must be of considerable relevance to your business, they also need to be what people are looking for, in volumes that are going to be of value to your business' goals.

This becomes an art form, and is the very reason that it is best to leave experts to manage these campaigns; especially when you are dealing with large numbers of keywords, each with differing complexities.

How SEO works

Prospect uses a search engine such Google to locate a product/service

The most relevant & optimised websites are displayed at the top

Prospect clicks on website that best reflects what they are searching for

Final step prospect is directed straight to your website

 

 



How Search Engines rank websites

Search engines use secret formulas ("algorithms") to rank organic (natural) search results. Google is believed to use over 200 of these elements. Search engines are continuously updating and weighing the importance of several elements. A successful SEO company will have a deep knowledge into these elements, which include:

  • Visibility of the content to the search engines
  • Relevance of the website's textual content to the customer's search
  • Coding and meta tags of the website
  • Number and quality of links from other websites
  • Age of the website
  • Absence of duplicated content
  • Internal structure of the website


Dedicated experts

Advantate’s search engine optimisation specialists are dedicated in managing the entire lifecycle of your online strategy, from inception through to on-going optimisation.

They will:

  • Review your site and identify the most effective keyword phrases for your site by focusing on the broader aspects of your business and fine-tuning down to your business’ niche. The keyphrase process identifies the most relevant keywords to your business and ones that have the highest volume in searches.
  • Build a strong linking strategy so that other site will link to you and you link to them. Linking is seen to be an art form, it requires careful efforts of hand picking the most relevant and creditable websites. The idea is to grab links that are going to add the most value to your website.
  • Content structuring- Done in a way that Google, Yahoo and Bing will find you. It’s about developing content to the specifications of particular criteria that will ensure your website is crawled and ranked for the most relevant and original content. Our Account Managers are Google Trained Certified Individuals as well as Yahoo! Certified Account Managers and are the very experts which will be working on your campaign.

Nobody understands your business better than you do, and so creating a bond between our clients and our account managers is essential to ensure that both parties understand the business objectives and goals the campaign is trying to achieve.


 

Search Engine Optimisation - SEO

Search Engine Optimisation more commonly known as SEO involves the process of improving the volume and quality of visitors to your website from the organic search results.  Rankings are achieved during the SEO process by making changes to your site and building a linking strategy that will point searchers to  your website. Ultimately SEO will improve your rankings on all major search engines including Google, Yahoo! and Bing. Search Engine Optimisation or as it's known in the online industry SEO can target different types of searchers depending on the key term people tend to look for in
search engines. Searchers can look for local terms within a geographical location for example, “SEO Experts Melbourne”, or search more broadly like, “SEO Experts”. An SEO expert will analyse how the search engine algorithms work, and will make appropriate changes to the site in order to get that site ranking. Your SEO expert will also use software tools designed by the major search engine that crawl the sites to help them build your SEO strategy. Advantate, an SEO Melbourne based company will analyse a websites content and change a site's HTML code, the layout of the site, and the linking structure in order to repair any problems within the sites pages or website structure that may be preventing Google, Yahoo and accompanying search engines in ranking the site.

SEO experts can boost your search engine ranking by tailoring the content of your web site, creating internal and external links which ultimately works towards making sure your website is as search engine friendly as possible.

A great way to boost your rankings is to write articles, add extra website content and submit press releases to other sites.  Set up an online presence for your business in social networking sites for example Facebook, Linked In or Bebo.


White Hat vs. Black Hat SEO

Search Engine Optimisation or SEO can be undertaken in two ways: the right way and the wrong way. They are known as 'White hat' and 'Black hat' techniques. The two are very different approaches to Search Engine Optimisation and the companies that choose to practice “black hat” SEO are manipulating the search results and this tactic is not approved by search engines. The techniques involved in “black hat” are procedures which include spamdexing and building link farms.  Using ‘Black hat’ techniques add little to user experience. They aim to “trick” the algorithm into thinking that the site is relevant and do this by repeating phrases, keywords and content (among other things) to improve search rank. “White hat” Search Engine Optimisation is about creating content that is easy for search engines to index  and recognise as being relevant. Generally “white hat” techniques are based around creating content for users, not search engines. Advantate are SEO Experts and are committed to practising ‘white hat’ SEO.


SEO Link building

One of the most important factors to a successful SEO campaign is getting your linking strategy right. An inbound linking strategy is highly important to effective SEO and having other sites link to yours will achieve top search engine ranking positions.

Why are links so important when it comes to SEO? When a search engine identifies a link on one website that directs back to your website, they view it as a vote of confidence or a positive referral.  Search Engines view links as something good, if websites are linking to you they must think highly of the content you provide your viewers.

SEO is about making your site relevant to its audience, which in turn helps to build the site’s ranking position. A Search Engine’s sole responsibility is to deliver highly relevant and credible content for web browsers. In order to have your website appear on the first page of search results you not only need to provide highly relevant content on your site, but also be connected (or linked) to other sites with credibility and strong “link popularity”. From the point of view of the search engine, if the other sites linked back to your site consider it as credible then so too does the search engine. But it is not that easy!

 Top 2 priorities to keep in mind when building your SEO linking strategy:

  • Make sure the reputation of the link is of trustworthy value to your site.
  • The link should always be relevant to your sites content. You’re not going to link to a furniture website when your website is in the travel business.

 Remember, ranking in search engines is incredibly hard due to the amount of competition out there. Search Engines want SEO link building to be hard as it’s a crucial part of their website assessment.  So if you come across someone offering you a link, make sure you check that their website is trustworthy and credible, if it’s not you’ll cause more damage to your SEO results than good.