Search Engine Optimisation
Advantate's Search Engine Optimisation (SEO) strategy
We aim at optimising our client’s website to improve the overall ranking of the site in search engines to drive more qualified traffic to the site. The higher your site ranks, the more people will visit it.
The Advantate SEO service starts with 3 simple steps after initial sign up:
- Complete website review combined with a detailed discussion about what you would like your campaign to achieve.
- Identify the most effective keywords and phrases for your site. Alter website content and structure so major search engines can find it and craw the site
- Build a structured linking strategy. Make sure other sites link to you and you link to them.
What is SEO?
Search Engine Optimisation (SEO) works by enhancing the rankings and visibility of your website in natural search engine results. The main goal to SEO is to make your website 'search engine friendly'. The higher your website ranks, the more people will see it.
Once SEO is underway there is minimal cost involved in maintaining your ranking position and driving traffic to your site. In today's world of online, 92% of internet users rely on search engines to assist them in their purchasing decisions.
In the Search Engine Optimisation process you start by targeting a minimum of 5 keyphrases that prospects are actively using to find businesses like yours, combined with adjustments to the content of your site and obtaining strategic links from other relevant pages, you'll begin to climb the 'organic' search engine results.
What we do
As a Melbourne based Search Engine Marketing Company we specialising in SEO and SEM services. Our SEO service concentrates on optimising our client's website so that it 'organically' ranks well in all major Search Engines. How this is achieved, we alter the site content and structure of the website and get reliable links from other sites to boost your ranking.
Our SEO service is as an ongoing consultative partnership, built around your business and online marketing objectives. The objective is to enhance your rankings and visibility, making your online presence 'friendlier' for all search engines.
Our Dedicated SEO specialist will analyse in detail your technical, marketing and content capabilities. They will then develop a strategy and project plan for an on-going optimisation campaign to suit your needs.
Select effective keywords
The core component to a successful Search Engine Optimisation campaign is to ensure that your keywords and key phrases are appropriately selected to suit your vertical market, business culture and niche standing points.
While your SEO keywords must be of considerable relevance to your business, they also need to be what people are looking for, in volumes that are going to be of value to your business' goals.
This becomes an art form, and is the very reason that it is best to leave experts to manage these campaigns; especially when you are dealing with large numbers of keywords, each with differing complexities.
How SEO works
Prospect uses a search engine such Google to locate a product/service
The most relevant & optimised websites are displayed at the top
Prospect clicks on website that best reflects what they are searching for
Final step prospect is directed straight to your website
How Search Engines rank websites
Search engines use secret formulas ("algorithms") to rank organic (natural) search results. Google is believed to use over 200 of these elements. Search engines are continuously updating and weighing the importance of several elements. A successful SEO company will have a deep knowledge into these elements, which include:
- Visibility of the content to the search engines
- Relevance of the website's textual content to the customer's search
- Coding and meta tags of the website
- Number and quality of links from other websites
- Age of the website
- Absence of duplicated content
- Internal structure of the website
Dedicated experts
Advantate’s search engine optimisation specialists are dedicated in managing the entire lifecycle of your online strategy, from inception through to on-going optimisation.
They will:
- Review your site and identify the most effective keyword phrases for your site by focusing on the broader aspects of your business and fine-tuning down to your business’ niche. The keyphrase process identifies the most relevant keywords to your business and ones that have the highest volume in searches.
- Build a strong linking strategy so that other site will link to you and you link to them. Linking is seen to be an art form, it requires careful efforts of hand picking the most relevant and creditable websites. The idea is to grab links that are going to add the most value to your website.
- Content structuring- Done in a way that Google, Yahoo and Bing will find you. It’s about developing content to the specifications of particular criteria that will ensure your website is crawled and ranked for the most relevant and original content. Our Account Managers are Google Trained Certified Individuals as well as Yahoo! Certified Account Managers and are the very experts which will be working on your campaign.
Nobody understands your business better than you do, and so creating a bond between our clients and our account managers is essential to ensure that both parties understand the business objectives and goals the campaign is trying to achieve.
